There’s a simple sophistication to Parisian style that makes it timelessly cool. Relaxed silhouettes, neutral shades and a ‘less is more’ attitude all contribute to it’s charm. Luckily, you don’t have to travel all the way to France to give your wardrobe some ‘je ne sais quoi’. Ursula & Odette has it covered.
Always on the look out for new international brands, co-owners, Amanda Holmes and Lisa Shapiro embark on regular scouting missions abroad to bring back the best that fashion has to offer. “We love the Parisian woman’s understated chic and we want to offer the same thing to our customers. Our trips to Paris are very busy and we like to fit in as much as we can in 2 or 3 days. We wear our trainers, walk a lot, start early, share a room to cut costs and always use the metro to get across town.”
With so many designers and boutiques to discover in a short amount of time, the pair plan their trips meticulously. “We always stay in South Pigalle, which we love. We’ve found a great hotel there called The Grand Pigalle. Our tip is to use the Paris Metro app on your phone, so you never get lost. Once we have finished our work, we love to sit in our local bar close to our hotel and watch Paris go by – we always end up chatting to locals.”
Each trip helps them to create carefully selected collections and capsule wardrobes to offer to their customers. Aside from their extensive knowledge of current trends, Amanda and Lisa draw on a wealth of experience from their previous roles in fashion, merchandising and styling. Add this to the personal relationships they have built with their customers over the past 12 years and it’s easy to see why Ursula & Odette is known for providing a high-end ‘personal shopper’ experience.
Within the relaxed, contemporary-chic setting of the store, customers are treated to exclusive previews, out of hours visits and a personal wish list. The Spring launch sees the addition of, new brand, Calerena from Corsica as well as new pieces from bestselling brands Chloe Stora, Masscob, Velvet, Ash, Parka London, and Hartford.